Did you take care of yourself today?

In a world that is encouraging you to go fast, take your time.

The word AVÀSH means "slowly" and it stands as an invitation to slow living: the choice of embracing a more conscious and present lifestyle, where committing to your wellbeing becomes a daily pleasure made of small rituals.

We aim to become a holistic lifestyle and wellness brand, offering natural supplements that work by considering each individual as a whole: mind, body and soul.

Our approach at AVÀSH is quite different from taking a pill as needed to "put a patch" on the symptom, our goal is to address the root cause and promote overall wellbeing.

AVÀSH is an innovative and reliable brand that brings the ancient wisdom of natural medicine into new formulations backed by science and made to address the needs of the modern world.

At 19, alone and overwhelmed by the frenzy and uncertainty of a city like New York, I began to suffer from anxiety and panic attacks, which soon began to manifest in physical symptoms (such as insomnia, digestive problems, excessive tiredness, skin rashes).

Various and useless attempts to treat each symptom individually led me to the awareness that mind and body were not separate and that the solution was to act on the triggering cause, stress. Since then, I have started managing stress on a daily basis thanks to the incredible properties of Adaptogenic plants. The benefits on mind, body and spirit have been countless and sharing them has become my mission.

So was born AVÀSH, where each product only contains selected ingredients, the result of a long and personal research where the idea of well-being is conceived as a journey and not a destination, a daily ritual that comes with this awareness:

You don't need to be sick to take care of yourself, your wellbeing is the best gift you can give to yourself and others.

Start here.

Ilaria, Founder of AVÀSH